Privacy Policy

Last updated: October 2026

2.Collection and processing of personal data

We collect the following categories of personal data:

  • Order data: first and last name, email address, shipping address, telephone number, payment information (processed securely by Shopify Payments/PayPal; we do not store full card details)
  • Browsing data: IP address, browser type, pages visited, referral source
  • Marketing data: email address for the newsletter (only with explicit consent)

3.Purposes of processing

We use your data to:

  • Process and ship your orders
  • Provide customer service
  • Send order confirmations and shipment tracking
  • Send marketing communications (only with explicit consent)
  • Improve our website and our services
  • Comply with legal obligations

4.Legal basis for processing

The processing of your data is based on:

  • Performance of a contract (Art. 6(1)(b) GDPR) for managing and shipping orders
  • Consent (Art. 6(1)(a) GDPR) for marketing communications
  • Legitimate interest (Art. 6(1)(f) GDPR) for improving and securing the website
  • Legal obligation (Art. 6(1)(c) GDPR) for tax and accounting requirements

5.Sharing data with third parties

We share your data with the following providers:

  • Shopify (e-commerce platform)
  • Shopify Payments and PayPal (payment processing)
  • Klaviyo (email marketing, only with consent)
  • Meta and TikTok (advertising, anonymised/pseudonymised data)
  • Carriers (shipping address only)

All of these providers are GDPR-compliant and contractually bound to protect your data.

6.Retention period

We keep your data for as long as necessary:

  • Order data: 10 years (statutory retention obligations)
  • Marketing data: until consent is withdrawn
  • Browsing data: 14 months maximum

7.Your rights

Under the GDPR, you have the following rights:

  • Right of access (Art. 15)
  • Right to rectification (Art. 16)
  • Right to erasure (Art. 17)
  • Right to restriction of processing (Art. 18)
  • Right to data portability (Art. 20)
  • Right to object (Art. 21)
  • Right to withdraw consent (Art. 7)
  • Right to lodge a complaint with a supervisory authority (Art. 77); in Italy, the Garante per la protezione dei dati personali (the Italian Data Protection Authority)

To exercise your rights, write to us at info@meridianostyle.com

8.Cookies

Our website uses cookies to ensure it works properly and to improve your experience:

  • Necessary cookies: for basic functions (shopping bag, language selection)
  • Analytics cookies: to improve the website (Meta Pixel, TikTok Pixel)
  • Marketing cookies: for personalised advertising (only with consent)

You can manage your cookie preferences at any time via the banner.

9.Security

We take appropriate technical and organisational measures to protect your data against loss, misuse or unauthorised access, including SSL encryption for all transactions.